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2nd GERMAN-ITALIAN
INNOVATION CONFERENCE

Investing in Italian Innovation:
Smart Policies for a Digital Europe

#digitalTogether2018
Berlin,
20th and 21st
November 2018

THE ITALIAN EMBASSY TO GERMANY,
ICE - ITALIAN TRADE AGENCY AND
ITKAM - ITALIAN CHAMBER OF COMMERCE FOR GERMANY
ARE DELIGHTED TO INVITE YOU TO

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2nd German-Italian Innovation Conference

Berlin, 20th-21st  November 2018 “Investing in Italian Innovation: Smart Policies for a Digital Europe”

Digital is changing the form and the nature of public services: smart technologies are changing the nature and economics of infrastructure, by reducing the cost of gathering information about usage patterns: with an unprecedented volume of data in hand, city governments, businesses, and residents can find new ways to optimize existing systems: according to a report by McKinsey&Co., capturing the full potential of government digitization, using current technology, could free up to $1 trillion annually in economic value worldwide, through improved cost and operational performance. Shared services, greater integration and productivity enhancements enable system-wide efficiencies. At a time of increasing budgetary pressures, governments at national, regional, and local levels cannot afford to miss out on those savings.

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New business models and market participants

Digitisation is transforming public utilities worldwide, as the digital and social revolution of utility markets will be opening the doors to new business models and market participants. To thrive amid these challenges, the utility of the future will be a fully digital system. This means that today’s utilities will have to face structural changes in their market structure and policy framework: renewables, distributed generation and smart grids will force energy companies to face an increasing decentralization of the electricity system; the advent of electric and autonomous vehicles will induce disruptive transformations in urban infrastructure, overcoming the traditional dichotomy between public and private transport; municipalities and national governments are launching smart-city initiatives, aimed at promoting technical innovation and systematic applications of the Internet of Things in urban landscapes; utilities are partnering with cities and builders to implement sensing technology and data analytics in “self-learning” buildings, as part of integrated municipal energy and environmental planning; and the digital era opens opportunities to deliver healthcare services to patients at the comfort of their homes, without the presence of healthcare provider in the loop.

User-friendly and end-to-end digital public services

Italy and Germany are actively engaged in the digital policy debate at different levels: The European Union’s eGovernment Action Plan 2016–2020 sets an ambitious target for all Member States: by 2020, public administrations in the European Union should be providing borderless, personalized, user-friendly, end-to-end digital public services to all citizens and business. In Italy, the three-year Plan for ICT in Public Administration 2017-2019 is being shaped by the “digital by definition” principle, which specifies that the PA provide digital services as the preferred option, as well as by the “cross border by default” principle, to make relevant digital public services available across borders and prevent further fragmentation to arise, thereby facilitating mobility within the Single Market. In Germany, the Digital Strategy 2025 programme has set priorities and tools to make a digitised Germany possible, i.a. by creating a gigabit optical fibre network by 2025.

Digital transformation

The digital transformation is changing industry boundaries and dynamics. It is also a valuable opportunity to attract more investors to Italy. The “Digital Tax Index 2017” of the University of Mannheim qualified Italy as the most fiscally attractive European country after Ireland. Moreover, Italian legislation is recognized as one of the most internationally advanced for innovative business support strategies. Italy has continued to improve the regulatory context for startups, by introducing i.a. a new form of online incorporation procedure, a dedicated start-up visa, incentives to investment in risk capital, a strong “patent box” regime and a free, simplified and fast-track access to the Guarantee Fund for SMEs to improve access to funding during the startup phase.

Locations and Date

 

20th November 2018

Italian Embassy in Berlin
Tiergartenstr. 22 | 10785 Berlin

 

21st November 2018

BITKOM - Smart Country Convention - City Cube Berlin
Messedamm 26 | 14055 Berlin

The conference aims at:

  • Presenting the Italian policy framework to attract foreign investors, both at national and at regional level, as well as the Italian Digital Policy;
  • Introducing the Foreign Investment Unit of the Italian Trade Agency – ITA as “one-stop shop” for the foreign investors, helping them to establish and expand their operations, supporting them throughout the whole investment life cycle and offering high-level tutoring services;
  • Discussing showcases for investment opportunities and for technology partnerships in four core areas: smart digital content; healthcare; smart mobility and connectivity; education.

The conference schedule (one-and a half-day event) is organized in three parts:

  • a high-level roundtable focused on the Italian policy framework to support innovation and digitisation, with key representatives from national and regional governments, as well as from Italian and German businesses (Tuesday, November 20th, Italian Embassy in Berlin, 16:00-17:30);
  • a presentation by the ITA Foreign Investment Unit on the Italian policy framework to attract skills-intensive Foreign Direct Investment and on selected showcases for investment opportunities (Wednesday, November 21st, CityCube - Messe Berlin, 10:30 - 11:30);
  • four pitching sessions among selected Italian and German companies across sectors most affected by digital transformation processes: smart digital content; healthcare; smart mobility and connectivity; education (Wednesday, November 21st, CityCube - Messe Berlin, 11:30 - 17:00).

Program

20. Nov
Registration and Welcome Coffee
Italian Embassy to Germany
(Tiergartenstrasse 22, 10785, Berlin)

Master of ceremony: Eckart Petzold, Lawyer and Head of Italian Desk, Luther Rechtsanwaltsgesellschaft mbH

20. Nov
Welcome Addresses
Italian Embassy to Germany
(Tiergartenstrasse 22, 10785, Berlin)
  • H.E. Luigi Mattiolo designated Ambassador of Italy to Germany
  • Fabio Casciotti, Director, Berlin Office, Italian Trade Agency
  • Emanuele Gatti, President, Italian Chamber of Commerce to Germany
  • 20. Nov
    Presentation of the Global Attractiveness Index 2018
    Italian Embassy to Germany
    (Tiergartenstrasse 22, 10785, Berlin)
  • Lorenzo Tavazzi, Director Scenarios and Intelligence, The European House – Ambrosetti
  • 20. Nov
    Initial Keynote: “The challenge of the digital transformation for the Italian and European industry: towards a common digital platform?” by Elio Catania, President, Confindustria Digitale
    Italian Embassy to Germany
    (Tiergartenstrasse 22, 10785, Berlin)
    20. Nov
    Initial Keynote "The future of Food: the digital transformation and the challenge of building cooperative ecosystems. Let's grow together!" by Marco Gualtieri, CEO, Seeds & Chips
    Italian Embassy to Germany
    (Tiergartenstrasse 22, 10785, Berlin)
    20. Nov
    Initial Keynote: “Promoting digitalisation, strengthening the economy, securing the future” by Claudia Dörr-Voß, State Secretary, Federal Ministry for Economic Affairs and Energy, Germany
    Italian Embassy to Germany
    (Tiergartenstrasse 22, 10785, Berlin)
    20. Nov
    Initial Keynote "The European Union - Digital Dwarf or Digital Giant?" by Dieter Kempf, President, Bundesverband der Deutschen Industrie
    Italian Embassy to Germany
    (Tiergartenstrasse 22, 10785, Berlin)
    20. Nov
    High-level Panel
    Italian Embassy to Germany
    (Tiergartenstrasse 22, 10785, Berlin)
    The digital transformation of Europe and the challenge of fostering innovative ecosystems: policy and business perspectives

    We all stand on the brink of a new industrial revolution, as the current digital transformation is unprecedented in its speed and pervasiveness. This paradigm shift risks to leave Europe at the margins of the global innovation challenge: according to the EU Commission, only a fifth of companies in the EU are highly digitized. Major efforts are thus needed at the European level. In order to foster European technological leadership, an ambitious research and innovation policy needs to address Europe’s innovation gap by turning excellent knowledge into new products, solutions and business models, and by better structuring the dialogue between the innovation actors. Europe should support the digital transformation of its economy starting from the traditional, robotics and manufacturing sectors in order to enhance European independence in our digital capacities, including through a common industrial digital and cloud platform.

    Moderator: Wolf Michael Kühne, Partner, DLA Piper

  • Antonella Mei-Pochtler, Special Advisor to the Federal Chancellor of Austria and Head of the Strategy Unit, Think Austria
  • Marco Bani, Expert in Public Sector Innovation; former Head of Technical Secretariat, Agency for Digital Italy
  • Roberto Ascione, CEO, Healthware Group & Chairman, Frontiers Health
  • Filippo Vecchio, Head of Identity, Communication and Innovation Culture, IntesaSanPaolo Innovation Center
  • 20. Nov
    Keynote by Mattia Fantinati, Secretary of State for Public Administration
    Italian Embassy to Germany
    (Tiergartenstrasse 22, 10785, Berlin)
    20. Nov
    High-level Roundtable
    Italian Embassy to Germany
    (Tiergartenstrasse 22, 10785, Berlin)
    The regulatory framework to support digital transformation and foreign direct investment in Italy - National and Regional strategies at a glance

    Since 2014, Italy has developed a comprehensive policy to facilitate access to financing for innovative businesses with targeted tax credits and simplified rules, to promote a regulatory ecosystem more conducive to productive investment, to provide incentives for companies’ capitalization and market listing. The mission of the National Promotional Bank of Italy “Cassa Depositi e Prestiti” has been strengthened towards spearheading innovation and digital infrastructure. Alongside the national “Finance for Growth” and “Industry 4.0” Compacts, a comprehensive toolkit of regulatory, financial and fiscal measures at the regional level is supporting domestic and foreign investors.

    Moderator: Eckart Petzold, Lawyer and Head of Italian Desk, Luther Rechtsanwaltsgesellschaft mbH

    Opening remarks: The Chambers of Commerce in Italy and Germany in promoting innovation and internationalization

  • Jörg Buck, CEO, German-Italian Chamber of Commerce, Milan
  • Mario Pozza, Vice President, Unioncamere
  • Presentations:

  • Stefano Nigro, Director, Foreign Direct Investment Unit, Italian Trade Agency
  • Valeria Fascione, Regional Minister for International Trade, Innovation and Start-Ups, Campania
  • Maria Francesca Corigliano, Regional Minister for Education and Culture, Calabria
  • Fabrizio Sala, Vice President for Research, Innovation, Universities and Foreign Trade, Lombardy
  • Ruben Sacerdoti, Head of Internationalization and Attractiveness, Emilia Romagna
  • Federico Zardi, Foreign Investment Promotion-Manager, Piedmont
  • 21. Nov
    Registration
    CityCube, Berlin Fair
    (Conference Room 1 Messedamm 26, 14055 Berlin)

    Master of ceremony: Tonia Mastrobuoni, Correspondent for Germany, La Repubblica

    21. Nov
    Welcome Address and keynote
    CityCube, Berlin Fair
    (Conference Room 1 Messedamm 26, 14055 Berlin)
  • Bernhard Rohleder, Director General, BITKOM, Germany’s Digital Association
  • 21. Nov
    Session I
    CityCube, Berlin Fair, Conference Room 1
    (Messedamm 26, 14055 Berlin)

    Investing in Italian Innovation – the Italian Trade Agency as one-stop shop for Investment promotion: selected showcases for investment opportunities

    Introduction and presentation of business opportunities in Italian regions: Stefano Nigro, Director, Foreign Direct Investment Unit, Italian Trade Agency

  • Stefano Nigro – presentation of business opportunities in Apulia, Lazio and Lombardy
  • Francesco Landolfi, VP Sales & Marketing, Liquidweb Srl
    - Braincontrol (business opportunity in Tuscany)
  • Basilio Vescio, R&D Manager, Biotecnomed srl
    – TremorAnalyzer (business opportunity in Calabria)
  • Davide Pedrazzini, VP for Product Innovation and TPM Lead, Inpeco
    - TPM - Total Patient Management (business opportunity in Sardinia)
  • Jan Christian Berger, EVP Sales & Marketing global, Quintetto Srl
    - Q-CAST, interactive real-time multi-streaming solutions for one-to-million communication (business opportunity in Valle D’Aosta)
  • Daniela Zara, Friuli-Venezia Giulia Region - Investments Agency FVG
    - Additive FVG Square (business opportunity in Friuli-Venezia Giulia)
  • Ruben Sacerdoti, Responsible for Internationalization and Actractiveness
    - Big Data Technopole - Bologna Hub (business opportunity in Emilia-Romagna)
  • 21. Nov
    Session II
    CityCube, Berlin Fair, Conference Room 1
    (Messedamm 26, 14055 Berlin)
    Smart digital content and Creative industries

    Cultural and creative industries score amongst the most dynamic components of the Italian and of the German economy, accounting in Italy for € 92,2 billion n value added (€ 98,8 billion in Germany) and providing 1,55 million jobs (1,6 million in Germany), most of them high quality jobs. At the same time, creative industries are now confronted with the challenges of the digital society, as they are generating an increasing amount of digital content, adding to the 2.5 quintillion bytes of data we are producing daily, such as the 350 million photos uploaded on Facebook daily and 100 hours of video uploaded on YouTube every minute. As creatives and digital businesses are strongly linked, both in Italy and Germany, in several domains such as architecture, design and media, this session will discuss how their mutual cooperation and partnership can be strengthened, profiting also from EU support, such as the “Creative Europe” Program

    Moderator: Laura Cinicola, Head of German Desk, LABLAW Studio Legale Failla Rotondi & Partners
    Discussants:

  • Giuseppe Amoroso, Head of Digital Strategy and Governance, ENEL
  • Alessandro Colombo, Operations Manager, Istituto Europeo di Design
  • Andrea Bortolotti, Chief Executive Officer, Touchlabs, Bologna
  • Giovanni Caturano, CEO, Spinvector, Campania
  • Daniele Baldacci, Founder Blucinema TV Ltd. Company
  • Leonora Sartori, Editor in Chief, Houzz Italy
  • Stefano Vena, CTO, Altrama Italia S.r.l.
  • Saverino De Leo, Chief Executive Officer, 3D Research S.r.l.
  • 21. Nov
    Lunch Break
    CityCube, Berlin Fair, Conference Room 1
    (Messedamm 26, 14055 Berlin)
    21. Nov
    Session III
    CityCube, Berlin Fair, Conference Room 1
    (Messedamm 26, 14055 Berlin)
    Healthcare without Frontiers

    Digital Health is forcing disruptive solutions in the medical field through machine learning, allowing doctors to access patient files, lab tests and images such as X-rays at any time. Recent technological achievements have revolutionized clinical practice, from prevention through diagnosis, monitoring to disease management, and enabled unprecedented public interest and engagement. Recent achievements in mobile technology and sensor/wearable devices have created big data streams, facilitating participatory systems that are radically changing the way we monitor populations with unprecedented opportunities for disease surveillance, early-warning, preparedness, and rapid response.

    Moderator: Emanuele Gatti, President, Italian Chamber of Commerce to Germany
    Discussants:

  • Alisei Italy's Life Sciences Cluster, Francesco Maria Senatore, Alisei International Group Coordinator,
    - The digital transformation in the Italian healthcare sector
  • Christian Garbe, CEO, FIZ–Frankfurter Innovationszentrum Biotechnologie
  • Rainer Lampe, Interim Managing Director, Ascom Deutschland GmbH
  • Stefano Tagliaferri, Technical Director, Keylon
  • Paolo Massafra, Vice President, Act Operations Research IT
  • Raffaele Maccioni, Chief Executive Officer, Act Operations Research IT
  • Roberto Pani, Full Professor, Kay Systems Italia
  • Kussai Shahin, Director of SW & Platforms Division, Lepida S.p.A
  • Marcello Pediconi, Chief Executive Officer, Aenduo Srl
  • 21. Nov
    Coffee Break
    CityCube, Berlin Fair, Conference Room 1
    (Messedamm 26, 14055 Berlin)
    21. Nov
    Session IV
    CityCube, Berlin Fair, Conference Room 1
    (Messedamm 26, 14055 Berlin)
    Smart Mobility - Interaction, Connectivity and Cooperation

    In 2030, two thirds of the world population will live in metropolitan areas, while these are expected to add another 2.5 billion new residents by 2050. The megacities of the future will be different from those today: they will have to be cleaner, more sustainable and more connected. The movement to make cities smarter is transforming municipal government worldwide, as it faces increasing environmental pressures and infrastructure needs. Smart mobility solutions, such as car sharing and ride sharing, will enable urban transport to operate with far fewer cars than we have today, fading away the distinction between public and private transportation.

    Moderator: Timm Kehler, CEO, Zukunft ERDGAS e.V.

    Discussants:

  • Max Zeumer, Vice President Business Western Europe, FlixMobility GmbH
  • Frank Beckmann, Founder and General Manager, Parken Property Partner
  • Fabio Todeschini, General Manager, blubrake srl
  • Marco de la Feld, Business Strategist & Project Manager, ENCO srl
  • Michele Caggiano, Managing Director, FEV Italia
  • Enzo Tucci, CEO, Digilog S.r.l. - CargUp
  • Giuseppe Tomasso, Chair of Industrial Automation Lab, University of Cassino
  • Samuele Furfaro, CFO, Macingo Technologies S.r.l.
  • 21. Nov
    Session V
    CityCube, Berlin Fair, Conference Room 1
    (Messedamm 26, 14055 Berlin)
    Education 4.0

    The future of learning will be dramatically different, in school and throughout life. The concept of a “lifelong learning” becoming the norm, means that learning will be a lot more important, and different, for the next generations. Most people will have at least 6 different careers, requiring fundamental reeducating, whilst the relentless speed of innovation will constantly demand new skills and knowledge to keep pace, let alone an edge. These dynamics are expected to have an extensive impact on the education and vocational training market: To what extent will machines replace workers? What new jobs will emerge? How will the role of managers change as a consequence? What role will education and life-long learning play in the process of aligning competences, practices and mindsets to the new context?

    Moderator: Domenico Mauriello, Development Manager, Unioncamere

  • Caterina Magro, Instructional Design Lead, Babbel / Lesson Nine GmbH
  • Carsten S. Schröder, Chief Executive Officer, Deutsche Akademie für Digitale Bildung
  • Christine Schmidt, Project Leader, Institute for Occupational Educational Research Berlin
  • Luca Tesauro, Founder & CEO, Giffoni HUB
  • Giovanni Crisonà, President, Gruppo CSCS
  • Andrea Ortenzi, Marketing & Brand Director TraiNurse, Artmediamix
  • Francesco Leali, Director of Studies, Motorvehicle University of Emilia-Romagna (MUNER)
  • 21. Nov
    Conclusions and the way forward
    CityCube, Berlin Fair, Conference Room 1
    (Messedamm 26, 14055 Berlin)
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    Organized by

    Governo Italiano Presidenza del Consiglio dei Ministri

    The Italian Embassy to Germany oversees, facilitates and intermediates the bilateral relations between Italy and Germany, through a multi-tiered strategy encompassing policy dialogue, business development, education, cultural and research promotion and civil society networks. The three core priorities of its Economic Department are related to the Digital Economy and Society, Cultural and Creative Industries, Sustainability and Smart Cities.

    ITA - Italian Trade Agency is the Governmental agency that supports the business development of our companies abroad and promotes the attraction of foreign investment in Italy.

    ITA- the Italian Trade Agency, is the government organization which promotes the internationalization of the Italian companies, in line with the strategies of the Ministry of Economic Development. The Italian Trade Agency has the task of facilitating, developing and promoting trade and business relations between Italy and foreign markets and to support the export of goods and services “Made in Italy” to international markets.

    The Italian Chamber of Commerce for Germany (ITKAM) is a self-financing, bilateral association of entrepreneurs and professionals that operates on both the Italian and the German markets to promote and increase economic relations and cooperation among companies of both countries. ITKAM counts more than 400 members working in various industries: from the more traditional "Made in Italy" sectors to the innovative high-tech industries. ITKAM has three operational offices in Germany (Frankfurt, Berlin, Leipzig) and several representative offices in Germany, Italy as well as the “ITKAM Austrian Desk” in Vienna.

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